I feel a bit like a proud mama – you know that feeling we all got the first time
we saw our kid walk across a stage dressed as green eggs holding hands with the ham taking their place in the spotlight. That swelling in your heart that reaffirms that somehow you’ve done your job!
I experienced that feeling again last week at three separate events held by Women of Baycrest. Power of One was a new spin on an old idea. Membership is the life-blood of any movement and we are trying to build a movement. The ground swell that we’ve described as a tsunami with over 250 women joining our ranks couldn’t come to a grinding halt just because we were all busy patting ourselves on the back. Our success is dependent on growth – one woman who tells two friends, who tells two friends and so on and so on.
Back to Power of One – a great little idea to invite current members to bring a guest to hear all about what we’ve been doing – and of course because Women of Baycrest does things with dash and élan – these events were hosted by some of Toronto’s finest eateries and hot spots. Lunch at grano’s; cocktails at Sassafraz; and a girl’s night out at Brassaii complete with mini-mani bar!
So why am I popping my buttons? Because the heart of these events was a very informal talk by our Founder and Chair Lynn Posluns. Lynn is a most accomplished and professional speaker and Women of Baycrest is her passion. Lynn often speaks in public and she does it very well – but what made these events different, was her raw emotion and enthusiasm. Unlike most of her formal addresses, she spoke without notes, without microphone, without visual aids – it was a real conversation; a chance for her to tell it like it is. A side I often see, but one that isn’t her public persona. She literally blew them away. I sat at the back of the room and watched the faces of the women watching her. It was nothing short of magic. And as she spoke about the scope of our projects and what we’ve accomplished in less than two years – it sounded impossible that we’ve come so far.
A few highlights:
- Raised over $1.5 million (a far cry from our first year’s goal of $250,000)
- Over 275 members (our goal for year one was 100)
- Funding Dr. Tiffany Chow, Scientist-Clinician, Sam and Ida Ross Memory Clinic, Baycrest
- Funding Post Doctoral Fellow Dr. Norman Farb for the next two years
- Well on our way to establishing a $3 million Research Chair in Women’s Brain Health and Aging
- Creating and funding an Academic Symposium in April, 2011 featuring 5 scientists from around North America to discuss issues of women’s brain health and thereby define the field
- Creating and funding a one-day women’s conference featuring 14 scientists and mid-life experts to discuss current findings and discuss the future of women’s brain health with the 1,000 anticipated participants
- Developing and producing the first Brain Health Cookbook
- Connecting with an array of amazing corporate partners
- The addition of our Young Women of Baycrest division to include and empower women under 35
- And of course the long list of the amazing experiences we’ve hosted from educational to culinary to entertainment!
It’s pretty overwhelming. The past 18 months are now a blur and we don’t stop long enough to look back – because we’re already on to the next project. Except for one thing – our members.
The other component of our Power of One events was the three members who spoke about their own involvement. They were nothing short of amazing. They talked about what I like to call their WBness. Why becoming a member was important to them. And what they said was inspiring.
Irene Berkowitz talked about Women of Baycrest’s specificity – that we were single-minded and totally focused on our goal and that all the money we raise is going to one cause – not into a generic pool. That was the hook for her.
Anita Lapidus spoke about the empowerment of women. She said, “Is there anyone in this room who has not, in some way, contributed to the on-going Pink Ribbon campaign? This work has profoundly changed the landscape of breast cancer from a disease that was once only whispered to one that raises hundreds of millions for research and treatment. What started as an initiative by a small group of courageous women is now a mega-movement – all through the power of women who thought it important. When I envision the potential of Women of Baycrest, I see legions of women who care deeply about being able to age with the dignity of cognition; women getting involved in raising the profile and supporting the research that can make that possible for all. We do this for ourselves and the women in our lives that we love.”
Natalie Gee – a Young Woman of Baycrest – explained that she had never stopped to think about the fact that her brain, her mind was her essence and what would become of her or her mother or her sister if that was lost to her. As a woman and an entrepreneur in the beauty industry, she spoke to her need to focus not just on body and beauty but especially on brains.
Each event was unique, each event attracted women of totally different demographics and each event made me proud to be associated with these astonishing women. And the good news – in one short week we welcomed 7 new Women of Baycrest and 9 new Young Women of Baycrest. We can now boast of over 300 members who are empowered and engaged.
My heart swells with pride!
Margi Oksner









